Pendampingan Usaha Mikro Kecil Menengah (UMKM) dalam Pembuatan Pirt dan Google Maps di Desa Sombo Kecamatan Poncol Kabupaten Magetan

Abstract

Mentoring for Micro, Small, and Medium Enterprises (MSMEs) is a strategic step to increase the capacity and competitiveness of local businesses. This study investigates MSME mentoring at Muhammadiyah University of Ponorogo, which focuses on developing PIRT (Home Industry Food) as a product legality and the use of Google Maps as a digital marketing medium. The mentoring process includes training in PIRT permit management to strengthen business legitimacy and increase consumer trust, as well as training in registering business locations on Google Maps to increase market reach and business capabilities. These activities include direct training, consultations, and technical assistance involving MSMEs and students. The results indicate that MSMEs better understand the importance of optimizing digital marketing and product legality. Ultimately, this results in increased sales and sustainable business development. This mentoring serves as a model for empowering small and medium enterprises (MSMEs) that is useful for facing the digital economy era and increasing local economic independence. In this abstract, details of the activities and results of MSME mentoring at Muhammadiyah University of Ponorogo, including the creation of PIRT and the use of Google Maps.